SEO, GEO and AI visibility
Practical articles on how to make your site stand out — on Google and on AI search engines like ChatGPT and Perplexity. No theory, concrete fixes.
What is GEO (Generative Engine Optimization)? A 2026 explainer
GEO is the discipline of being visible in ChatGPT, Claude, Perplexity, and Google AI Overviews. How it works, which signals matter, and what to do today.
GEOAI searchSEOstructured dataSEO vs GEO in 2026: what changes as AI search matures
AI search isn't an experiment anymore. ChatGPT alone handles 250-500 million weekly queries. Five practical differences between SEO and GEO, and what to do today.
GEOSEOAI searchChatGPTHow LLM citations work: what ChatGPT, Claude, and Perplexity do (and don't) cite
A per-engine breakdown of citation mechanics. Which sources are used, what makes content citable, and concrete examples of cited vs ignored sites.
GEOLLM citationsChatGPTClaudeFAQPage schema: the shortest path to AI citations
FAQPage schema raises citation probability by 28-40%. Concrete JSON-LD examples, anti-patterns that hurt, and how to validate.
FAQPagestructured dataJSON-LDGEOAI bots in robots.txt: GPTBot, ClaudeBot, PerplexityBot — allow or block?
A complete list of every relevant AI bot in 2026, their role, and when to allow or block each. With concrete robots.txt examples for different strategies.
robots.txtGPTBotClaudeBotPerplexityBot