One tool, one maker
Priso is not an agency product and not a SaaS startup with a team. It is built and run by one person: Richard van Leeuwen. Experience, focus, direct feedback — no support tickets, no account managers.
The maker
Richard van Leeuwen is an entrepreneur, developer and the founder of Priso. For over 30 years he has built web applications and e-commerce platforms — from custom-built shops to integrations for bol.com, Stripe and WhatsApp. Since late 2022 fully focused on AI: working daily alongside Claude Code and his own AI agents in production. Priso is a direct result of that: an SEO and GEO audit tool that works like an agency, delivered by a single Claude orchestrator.
The approach
Lean, honest, testable. Priso was built in a handful of days, runs on a single-server stack (Next.js, MongoDB, Claude AI), and is continually improved based on what the tool itself finds. Each audit report is reproducible in seconds. No black box — under the hood you can see the same data that ends up in your report.
What I believe
- 1Honest about what a tool can and cannot do — no false promises about rankings.
- 2Privacy as default — no tracking, no Meta Pixel, no account.
- 3Speed > perfection — a good 80% fix today beats a 100% fix in a month.
- 4Code speaks louder — if I make a recommendation, you get the code snippet too.
Questions or your own audit?
The scanner is on the homepage and free during our test phase. For substantive questions or partnerships you can reach me directly — no intermediaries.